17/01/2012 11:08AM Australia/Sydney
PARIS (BUSINESS WIRE)
360-Degree Customer View and World-Leading Healthcare Professional (HCP)
Database Enable Rapid Growth in Pivotal Emerging Market
Relationship Management today announced that Ferring
Pharmaceuticals (Asia) Company Limited has fully implemented Mobile
Intelligence as their centralized Customer Relationship Management
(CRM) platform to manage and deploy their Primary and Specialty
commercial teams in China. The agreement also includes OneKey, the most
globally comprehensive healthcare professional (HCP) database, and
Analyzer for dynamic reporting and actionable analytics.
Superior Stakeholder Understanding Provides Better Access to New
With recent healthcare reform and a flourishing
economy, analysts forecast China to be one of the fastest growing
pharmaceutical markets in the world. In order to gain rapid access to
Chinas complex market structure, companies like Ferring are leveraging
the advantage of breakthrough CRM solutions that redefine market access
strategies through a holistic understanding of stakeholders.
Cegedim Relationship Managements Mobile Intelligence delivers a
360-degree view of customers to thoroughly understand their activities,
behavior and spheres of influence. Additionally, the interactive
hierarchical view of affiliation networks allows Ferring to better
perform targeting and segmentation strategies in Chinas distinctive
market. Mobile Intelligence, in combination with OneKey, a database of 8
million registered HCPs in 69 countries including 297 cities in China,
empowers Ferring to build lasting connections with key decision makers
and maximize their market share in a valuable emerging economy.
Mobile Intelligence provides our company with the vital technology to
promote our customer and human centered philosophy on medical
innovation, said Fei Jia, General Manager of Ferring Pharmaceuticals
(Asia) Co Ltd. Cegedim Relationship Management quickly implemented the
solution within our strict time parameters. The companys proven history
and experience with the APAC region makes us confident that this
partnership will foster our long-term growth in China.
Ferring Pharmaceuticals Asia trusted us to support their most recent
venture in China with our integrated suite of game-changing data and CRM
solutions, said Tang Yan, General Manager of Cegedim Relationship
Management China. With newly enhanced features, Mobile Intelligence is
the only tool required for outstanding field user effectiveness. Our
team of innovators has achieved ground breaking flexibility that enables
companies to modify the solution as their business needs change and
* Frost & Sullivan 2011 North American Competitive Strategy Innovation
Award in Mobile Sales Force Automation (SFA)
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industrys
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the companys
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the worlds
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Ferring is a Swiss-based research driven, specialty
biopharmaceutical group active in global markets. The company
identifies, develops and markets innovative products in the areas
of endocrinology, gastroenterology, gynaecology, infertility and
urology. In recent years Ferring has expanded beyond its
traditional European base and now has operating subsidiaries in
over 40 countries.
To learn more, please visit: www.ferring.com.
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,500
people in more than 80 countries and generated revenue of 927
million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM).
To learn more, please visit: www.cegedim.com.